Thursday, September 13, 2007

Windows Live Messenger users are now just a click away from exploring a virtual world as Microsoft Casual Games partners with GoPets Ltd to launch GoPets on Windows Live Messenger. You can bring your pets to everywhere.

Inhabited by pets that owners can create and customise, the virtual GoPets world on Windows Live Messenger offers an environment to explore, casual games to play, groups to join and countless ways to express individuality. The relationship between Microsoft and GoPets Ltd brings about the unique integration of a virtual world into an instant messaging (IM) service.

“GoPets on Windows Live Messenger takes instant messaging to the next level of 3-D interactivity,” said Barrie Ooi, Regional Product Manager for Microsoft Online Services Group SEA. “Teaming up with GoPets enables us to provide the Windows Live Messenger network with this new social networking experience.”

“GoPets is an online community where anyone can adopt a pet, customize it to their liking and interact with other pet owners anywhere in the GoPets virtual world at any time of day,” said Erik Bethke, CEO and founder of GoPets Ltd. “With direct access through Windows Live Messenger, it will be even easier for pet fans to make friends all over the world through common interests and shared experiences, such as chatting and playing games on the Windows Live Messenger and GoPets platforms.”

With a growing user base of nearly 260 million active accounts worldwide, Windows Live Messenger is the world’s most-used IM service. Current Windows Live Messenger users in more than 30 countries can travel the world with GoPets by visiting or by clicking the Games icon on the left side of the Windows Live Messenger window and selecting GoPets. New Windows Live Messenger users can visit to connect and share instantly on the world’s most popular IM network.