Sunday, January 20, 2008

A follow-up to Adsense Referrals Announcement

You may have seen our recent post about the upcoming changes to referrals promoting AdSense. Since we made this announcement, we've received a number of responses about the program being dependent on the location of the referring publisher. We've carefully considered your feedback, and have decided to modify the original plan.

The changes to referrals promoting AdSense will now depend on where your users are located, regardless of your location as a publisher. You'll earn $100 for every user you refer to AdSense who is located in North America, Latin America or Japan when they generate $100 in AdSense revenue within 180 days and they remove all payment holds. You'll no longer be paid for users you refer who are located elsewhere. These changes will go into effect the last week of January.

The option to add a referral unit for AdSense will reappear in your account when you target any referral unit to Japan and/or any countries in North America and Latin America. To ensure payment for valid conversions, we recommend that you check the targeting settings on your current AdSense referral units.

We've also heard from a number of you that you're no longer seeing recent AdSense referral earnings in your account. Please be assured that this is a display error -- past conversions have not been removed from your account. Our engineers are working hard to resolve this issue quickly.

Finally, we'd like to let you know about upcoming changes to the referrals programs for Google Pack and Firefox:

Google Pack: Currently, you can earn up to $2 when a user downloads and runs Google Pack for the first time after being referred through your link or button. Starting the third week of February, each successful Pack referral will earn up to $1. This change will apply to all referrals for Google Pack and is independent of user location or publisher location.

Firefox: We'll also be reducing payments for Firefox referrals from China during the third week of February. This specific referral payment change will only affect installations from users in China. Again, this is independent of your location as a publisher.

We understand that these changes may decrease revenue for some of you currently participating in these referrals programs. While it's our goal to help publishers earn as much as possible with the AdSense program, like any other referrals advertiser, we’re constantly evaluating our campaigns to make them effective and sustainable.

Again, thank you for your feedback and support of the referrals program.

Posted by Talia Brodecki - AdSense Product Marketing

Inside Adsense

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Monday, January 14, 2008

Have you fill in your Adsense Tax form?

Sad to mention that, but is time for tax paying. For those who earn a healthy sum, you might give a cut back. If you havent meet your minimum adsense payment, you are avoided this time.

With tax season looming, we'll begin sending eligible publishers a Form 1099-MISC on January 31st. If you're eligible to receive one, you can expect it to arrive in the mail by the second week of February.

We'll send you this tax form if:

You submitted a Form W-9, are not a corporation, and were paid at least US $600 in 2007, OR

You indicated that you are subject to backup withholding and had taxes withheld

If you happen to have your earnings reported on this form, keep in mind that payments dated in 2007 will be reported in 2007. This means that unpaid earnings from 2007 that are rolled over to 2008 won't be included. For example, December earnings which are paid in January won't be included as earnings for 2007.

Whether you're new to AdSense or just find it hard to keep tax details straight, please remember that all publishers are responsible for paying any taxes resulting from participating in the AdSense program. We recommend checking your account to ensure your tax information is up to date.

Posted by Korey Lee - AdSense Publisher Support

Inside Adsense

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Tuesday, January 8, 2008

Adsense Removed Referral Bonus

Are you currently displaying a referral unit for AdSense on your website? Then read on, because there are some upcoming changes to the referral program that you should be aware of. But first let me clarify that only referral units promoting AdSense will be affected by this change; referrals to other products and services remain unaffected at this time. This change to referrals promoting AdSense will differ depending on your location, regardless of where your users are located.

- If you're in North America, Latin America, or Japan, the pricing structure for AdSense referrals is changing.

About a year ago, as an experiment, we changed the pricing structure for AdSense referrals so that when a user you referred to the program earned $5 within 180 days of sign-up, you would also earn $5. When that publisher earned $100 within 180 days and removed all payment holds, you'd receive $250. We have decided to conclude this experiment and return to the original pricing structure. As a result, we'll soon no longer be offering the $5 bonus or $2000 bonus, and the payout for referring a user who generates $100 with AdSense in the first 180 days will return to $100.

These pricing changes will take place during the last week of January. A referred user who reaches $100 within 180 days of signing up and who removes all payments holds before the change occurs will generate earnings of $250 for the referring publisher. Any referred user who meets this conversion criteria after the change occurs will only generate $100 in earnings for the referring publisher. In addition, the $5 bonus will be removed at that time. Please note that the date a user was referred will only affect where the 180-day window is set but not necessarily the payout the referring publisher receives. For example, it's possible that a user referred in early January will meet the conversion criteria before a user referred in early November, and so the resulting payout may differ.

- If you're outside of North America, Latin America, and Japan, AdSense referrals will be retired.

For publishers not located in any of the three regions detailed above, we'll soon be retiring referrals promoting AdSense. We've found that this referral product has not performed as well as we had hoped in these regions. Again, please keep in mind that you can still generate referrals for the other products listed under the 'Referrals' section of your AdSense Setup tab.

Soon, you'll no longer see the option to create a referral button for AdSense in your account, although existing buttons will display as normal. This specific referral type will then be retired during the last week of January - any users who meet the conversion criteria (reaching $100 in earnings within 180 days of sign-up and removing all payment holds) before the change will generate earnings of $250 for the referring publishers. Any conversions which occur after this change is made will not be recorded in your account. You may wish to begin replacing any existing referrals promoting AdSense with referrals for another product or an AdSense for content unit.

We appreciate your support of this referral product, and hope it won't cause you any inconvenience.

Source: Inside AdSense

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Wednesday, January 2, 2008

Ring in the new year with Newbie Central

We're excited to introduce you to Newbie Central, our complete resource for new publishers, now live in our Help Center.

We know there's a lot to learn when you're just starting out with AdSense, so we boiled the program down to the basics for our beginners. In Newbie Central, you'll find a walk-through of the initial steps getting started, from familiarizing yourself with your account to placing ads on your site to receiving your very first payment. We've also included some brief guides to help you get acquainted with our various features, policies, and tools.

One highlight is the Earnings and Expectations pages, which provide insight into how much you can expect to earn and you can do to influence your earnings. Whether you're considering applying and curious about potential revenue, or you're an existing publisher and want to boost your current earnings, the Earnings and Expectations section can help.

For you AdSense veterans out there, feel free to point your friends who've been on the fence about joining to Newbie Central, or even use it as a way to brush up on the basics for yourself!

Posted by Vineesha Malkani - AdSense Publisher Support

Inside AdSense: Ring in the new year with Newbie Central

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