Mitsubishi Motors Malaysia Sdn Bhd, the local distributor of Mitsubishi vehicles, is confident of selling 400 new passenger cars by year-end, chairman Datuk Syed Hisham Syed Wazir said.
“With our strategic pricing for the new model, we are confident of achieving this figure,” he said after the launch of the all-new Mitsubishi Lancer 2.0 GT yesterday.
The two-litre car, which is imported from Japan, is priced at RM112,806 (on the road without insurance). It is currently the most competitively priced Japanese car in its class in the local market.
Syed Hisham said the company had received bookings for 50 units before the launch and expected the car to attract a strong following due to its advanced technical, styling and safety features.
A model posing with the newly launched Mitsubishi Lancer 2.0 GT
Chief executive officer Fumihiko Minami said the new Lancer was powered by a double-cam, lightweight Mitsubishi innovative valve timing and lift electronic control engine.
He said its six-speed tiptronic transmission with steering wheel-mounted paddle shifters would allow drivers to experience “the racing feel''.
Mitsubishi Motors Malaysia is a joint venture between Japan's Mitsubishi Motor Corp and Edaran Otomobil Nasional Bhd. The previous Lancer was introduced in 2005. Some 300 units were sold.
Minami said the company launched Lancer 2.0GT ahead of its Asean counterparts and even Japan.
Mitsubishi Motors Malaysia Sdn.Bhd. launched the New Lancer 2.0GT sports sedan car. From left to right CEO Fumihiko Minami , Corporate GM, Asia & Asean Office Mitsubishi Motors Corporation Toshihiko Hattori , COO, Motor Vechicle Business Division Mitsubishi Corporation Kozo Shiraji and Mitsubishi Motors Malaysia Chairman Datuk Syed Hisham Syed Wazir.
“We recognise that Malaysia is currently the biggest passenger car market in Asean, and it is important to make the country the first in Asean to launch the model,” he added.
Mitsubishi Motors Malaysia has to date sold some 5,500 vehicles, including the pick-up truck Mitsubishi Triton.
Source: http://biz.thestar.com.my/news/story.asp?file=/2007/8/8/business/18530405&sec=business
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