New Google AdSense Site Authentication

Login your Adsense now! Google AdSense had just introduced a new sub-tab called “Site Authentication.”You can use this section to allow the AdSense crawler to access pages that are behind a login. So that, Google Adsense crawler will access these pages only to determine content for ad targeting purposes and will fully comply with Google's privacy policy.

If you have authenticated pages such as email or premium accounts, you may get more relevant ads, thus increasing click-throughs and revenue.


Before that, as of early November, AdSense team was testing out this capability. A selected group of publishers had been chosen to try out the new Site Authentication feature. The beta testing had taken 6 months.

3 Steps to get started
1. Enter an authentication rule
Specify an authentication URL and a set of parameters that will allow Google's web crawlers to access your content.

2. Verify your site ownership using Google Webmaster Tools
Will direct you to Google Webmaster Tools, where you can verify that you own the site by uploading a file to it or changing the META tag of a file.

3. View your improved ad targeting
When your authentication rule is verified, you should see better ad targeting on your pages. You can check the status of your authentication rules at any time.